As the insurance market begins to open again, many captive insurance agents are reassessing their positions within the industry. Captive agents—those who represent a single insurance carrier—have long benefited from brand recognition, marketing support, and a predefined product line. However, the evolving marketplace offers compelling reasons for these professionals to consider transitioning to an independent insurance agent model. For agents eager to expand their potential and meet diverse client needs, going independent may be the next logical step.
Before going further, it’s important to understand the fundamental difference between captive and independent agents. Captive agents work exclusively with one insurance carrier, selling only the products and services of that carrier. While this arrangement provides stability and often comes with training and administrative support, it also limits an agent’s flexibility and earning potential.
Independent agents, on the other hand, can partner with multiple insurance carriers. This arrangement allows them to offer a wide range of products and tailor solutions to the unique needs of their clients. As the market opens and becomes more competitive, this adaptability can be a significant advantage.
One of the most notable benefits of becoming an independent agent is the ability to work with multiple carriers and offer a diverse product portfolio. Captive agents often face the challenge of fitting their clients into a limited range of products. If a client’s needs fall outside of the captive carrier’s offerings, the agent risks losing that business.
Read the full article authored by SIAA’s Chief Marketing Officer, Doug Coombs, published in the Winter 2025 issue of NAPAA ExclusiveFocus.